SADAGI
CAPSULE 01 · PRIVATE PREVIEW
Punjab, built into the garment.
Unisex essentials shaped through knit, proportion, texture and detail. Designed between Punjab and Britain, made for everyday life.
Early access, sample decisions and launch notes. No noise.
WHY SADAGI
The story starts before the logo.
Punjab is not added as a graphic at the end. It begins with colours people remember, textures found at home and silhouettes made for the way we dress now.
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01 · EARTH
Mitti
Warm soil, sun-baked walls and the brown knitwear that lives in family photographs. Familiar, grounding and made to be worn often.
Becomes the boxy quarter zip -
02 · CLOTH
Kora
Raw cotton, woven string and the calm of cloth before colour. Quiet and honest—the texture does the talking.
Becomes the charpai-knit vest -
03 · INDIGO
Neel
Washed indigo, painted doors and everyday cloth made softer by use. A colour that gains character instead of ageing out.
Becomes the everyday overshirt
Three shades. One shared wardrobe. Punjab remembered, not reduced to decoration.